Internet marketing is an inclusive term for all marketing products and services which are provided on the internet. It is the process of promoting a product or a service online by increasing traffic to the website. Internet marketing is a broad term which encompasses a wide range of marketing technique and strategy. Some of these techniques include increased traffic to the website, content marketing, searches, paid media, pay-per-click advertising, affiliate programs etc.

Online marketing is an efficient process to reach a wide range of customers, and it is a great way to track what your customers want and improve your business in many ways.

Importance of online marketing:

Every single person in today’s world is connected to the internet, and if they need anything, they browse online to get the information they need. Thus if you have a business but do not have an online presence your business will fail severely. There are so many platforms for people to post online and the reviews that people post play a significant role in the growth of your business.

Types of online marketing:

Search engine optimization:

SEO is the process of increasing traffic to your website. By understanding various algorithms that are used by search engines you can design your website in a way that it will be ranked higher when a search is done on the search engines. Website designers need to use appropriate keywords to maximise the traffic to their site. Search engines keep updating their algorithms, and thus business and site owners need to keep changing their design to get better rankings.

Content marketing:

Content marketing is about providing reverent content to the customers in order to gain a defined audience and achieve a profitable customer base. It is more of a communication with the customer without trying to sell the product or service. Businesses use content marketing to educate their clients by delivering valuable and consistent information as a reward for their loyalty.

Affiliate Marketing:

Affiliate marketing is when you earn a small amount of commission by promoting the product and service of another business or company.

Search Engine Marketing and pay-per-click:


SEM is the process of increasing the traffic by buying ads on search engines. The businesses have to pay a small amount of money to the search engines every time their ad is clicked.

Getting your business online:

If you happen to be new to the entire internet marketing concept and wish to start with something cheap you can use the social media sites like Facebook. All you need to do is create a page on Facebook post all your content there to gain customers. If you wish to have a deeper online visibility you need to have a customised website which will help you post regulated content. You can also link your Facebook page and other social media links with your customised website to create better online visibility.